Rocket Mortgages

For this week's blog post I came across an interesting advertisement in the GQ magazine. The purpose of the ad I chose is to get people's attention by simply asking a question. I found it rather an interesting approach because the first page asked "Do you like rockets?" I was confused with what the page was going to lead me into so my curiosity led me to flip open the page which answered my question for me, with a "YES". Still confused I look at the other side and it said "Do you like rocket mortgages?" I then turn to the back page of it all and understood more when I realized that the name of the advertiser was Rocket Mortgages. This designer used an interesting approach and I think it was interesting because it catches your full attention. The white text with the red makes the sans-serif type stand out from the images very well. I also like that as you continue reading the rocket takes off.