Dodge Viper

This week I came across a nice advertisement on the Car and Driver magazine designed by Dodge to promote the new style of the Dodge Viper. The function of this advertisement is to remind people that the Viper is back and with a new style for 2016. I really like this design because I like how the sans-serif type is big and red. Red always catches attention more and I think by putting the image of the car in front of the text they added more emphasis on the car as well. The modern text is loud and also suits the Dodge logo well.